Graphic Design
FBN Canada Branding
When FBN expanded into Canada, we needed some unique branding for this new venture. Up to that point, FBN had a strong secondary brand centered on the Farmers First motto of the company. This banding was very patriotic and was focused on an American flag style design. We wanted to create something similar to help get our new Canadian members excited about the launch. After doing some initial explorations, any design that too closely resembled the Canadian flag was a bit strange in terms of proportion and scale. Also, upon further research, the Canadian government can be quite strict about the use of the flag or the maple leaf for commercial purposes. However, they define the leaf as having 11-points. So, by tilting the leaf and cropping it, it was no longer an 11-point leaf, and the design had a more unique look.
The design was widely adopted by members of the FBN Canada team and it has appeared on everything from sweatshirts to storefront signs that I also designed.
One Workplace Project for Palantir
One Workplace wanted to show how it’s iterative and unique design approach made it the perfect partner for Palantir to help create the type of working environments that would enhance the employee experience and effectiveness. This promotional campaign was used during a pilot of collaborative work spaces in Palantir’s downtown Palo Alto offices.
Kolbe Academy & Trinity Prep Fundraisers
For a few years, a small school in Napa has had me do all of the branding for their major fundraisers. It has been great to work with a variety of different themes from Broadway to the Kentucky Derby.
FBN Content and Branding
While at FBN, I had the opportunity to design brands for agricultural products, create material for print advertising, develop elements for trade shows, collaborate on conference presentations, and even design sky-banners to be flown behind planes at college football games throughout the midwest.
